Impromptu website assignment

In my BUS 301 class, our professor gave us an group assignment in class, to come up with a new type of scooter, and how to build a website to market this product. This scooter is aimed to kids aged 8-12. We had to come up with a web design, keyword advertising, name development, how to track visitors, and a web traffic plan.

As a group, we decided to have a video on our opening page, of well known extreme sport athlete doing different tricks. The product endorsement would be from well known extreme sports heroes like Tony Hawk, Stephen Murray, Justin Miller, Travis Rice, Gretchen Bleiler, Jake Brown, and Robbie Madison. There would also be an option for kids to design their own scooter, and offer popular designs from popular shows, cartoons, and movies, such as Hannah Montana, High School Musical, Bratz, Jimmy Neutron, Pirates of the Caribbean, The Lion the Witch and the Wardrobe, etc.

Our keyword advertising would be: scooter, razor, extreme sports, sport heroes.

Search engines: We would use Google and Ask Jeeves.

We would use banner advertising on extreme sport websites, skateboarding websites, kids websites, family websites.

Any other suggestions on how to draw more people to our scooter website? All outside input is appreciated!